ohullo

ohullo. Mark Johnson

Hi, I'm Mark Johnson.

Director of Digital Strategy at MCDP, and twenty years of making operations work before that.

Where I've been

Newest first. Follow the blue drop.

  1. Oct 2026 – nowCurrent role

    Director of Digital Strategy

    MCDPMotor City Dental Partners, Dallas–Fort Worth, TX

    Promoted to set the digital direction for a multi-practice dental and oral surgery group, guiding how every practice chooses, builds and grows the technology it runs on.

    • Set digital strategy across the group, aligning websites, advertising, patient-facing tools and data with business goals.
    • Provide advanced technical guidance to leadership and practice teams on platforms, integrations, security and vendor choices.
    • Direct the growth of technology across the organization, from evaluating and rolling out new systems to scaling the infrastructure behind them.
    • Build technology roadmaps and KPIs that tie every investment to patient growth, efficiency and return.
    • Digital Strategy
    • Technical Leadership
    • Technology Roadmaps
    • Platforms & Vendors
  2. Feb 2026 – Oct 20269 mos

    Director of Marketing

    MCDPMotor City Dental Partners, Dallas–Fort Worth, TX

    Led marketing and patient outreach for a multi-practice dental and oral surgery group, owning the digital path from the first ad a patient sees to the website where they book.

    • Managed online advertising across Google Ads and social platforms, tracking conversions and KPIs so budget moved to the campaigns that brought in patients.
    • Designed and developed practice websites end to end, from concept and code to brand alignment, user experience and online patient intake forms.
    • Transferred practice websites from legacy hosts to a centralized WordPress platform, consolidating management while keeping search visibility intact.
    • Ran mixed-media targeting across SEO, content and paid channels, aligned with operations so marketing promises matched what each practice delivered.
    • Online Advertising (Google Ads, Social)
    • Web Design & Development (WordPress)
    • Website Transfers (Hosting, DNS, SEO)
    • Analytics (KPIs, Conversions, ROI)
  3. Apr 2025 – Feb 202611 mos

    Director of Operations

    Texas811Plano, TX

    Led call center operations for the largest one-call center in the US, managing lifecycle ticketing for homeowners, utility operators and excavators, including training, QA and facilities.

    • Established a front-end AI agent that cut live-agent speed of answer from 57 seconds to 0 and reduced handle time by 7 minutes.
    • Designed and implemented workflows for a back-end AI agent that ran QA on 100% of tickets, up from 5% sampling.
    • Sourced, implemented and configured AI-driven automation to handle 30% of inbound volume.
    • AI Integration (NiCE)
    • CRM Workflow (Freshdesk)
    • Training Development (Easygenerator)
    • Customer Focus (24/7/365, 48-hour resolution)
  4. May 2023 – Apr 20252 yrs

    Director of Operations

    Wireless CCTVWCCTV, Richardson, TX

    Oversaw full-lifecycle operations for mobile security solutions, from design and fabrication through 3PL, in-house and field support.

    • Expanded deployed units 700% in two years through strategic fabrication partnerships.
    • Reduced operational cycle times by 75% and expenses by 16% annually through workflow optimization and vendor negotiations.
    • Established 3 locations in Texas and 2 in California for strategic deployment operations.
    • Introduced and configured Zoho CRM, cutting ticket error rates by 60% compared with spreadsheets.
    • Mobile Security (AXIS, Mobotix, Hikvision)
    • 3PL (Warehousing, Last Leg, Returns)
    • Vendor Management (Spare Parts, Logistics)
    • Fabrication (Materials, Design, Licensing)
  5. Sep 2021 – Apr 20231 yr 8 mos

    Director of Operations

    ISG TechnologiesArlington, TX

    Responsible for all operations of a full-service, full-lifecycle mobile solution and repair hub specializing in wearables and rugged devices.

    • Designed a customer reporting hub that increased visibility and self-service.
    • Worked directly on pre-sales initiatives and product sourcing.
    • Rewrote technical SOPs, reducing waste material by 30% and saving hours of labor.
    • Customer Management
    • Full P&L Reporting
    • ERP / CRM (Navision, NetSuite)
  6. May 2017 – Jul 20214 yrs 3 mos

    Director of Configuration Services

    3MD Inc.Plano, TX

    Established and managed global distribution centers dedicated to managed-mobility lifecycle products.

    • Reduced overhead costs by 15% through strategic vendor negotiations.
    • Implemented a new inventory tracking system that raised accuracy to 99%.
    • Opened, staffed and trained teams across the globe (US, UK, Mexico, Australia, Japan).
    • Created SOPs for every stage of the products we supported: receiving, configuration, packaging, shipping, repairs and returns.
    • Deployed over 800,000 uniquely configured tablets globally for DoorDash, within budget and on time.
    • Customer Retention (Amazon, Google, DoorDash, Zillow, American Airlines, Crossmark)
    • White Glove Services (Amazon IDF/MDF Installation)
    • CRM (Cherwell)

Pick a leaf

Each one opens another part of my site.

The story so far

  1. 20173MD Inc.
  2. 2021ISG Technologies
  3. 2023Wireless CCTV
  4. 2025Texas811
  5. 2026MCDP

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Send me a note

Or email mark@ohullo.com, or call (469) 243-0387.

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